How to Generate Customer Reviews

Not sure of the best way to ask your customers for reviews?  Here are some tips.

  • Print a request for a customer review on invoices or bill stuffers.
  • Send a follow-up email after servicing a customer about their experience with your company and inviting them to post a review on
  • Offer an incentive to customers if they post a review, such as 10% off next service from your company.
  • Add a “rate and review me” logo to your web site with a link to your Google Places or other profiles.

Here is a sample letter to send to your customers….


It was our sincere pleasure to provide our service for you recently.  We hope that the service we provided for you met your expectations and that you would consider us again for future needs.  If you are dissatisfied for any reason, please do not hesitate to contact us so that we can discuss any issues you may have.  We value the trust you have placed in us and desire to build a long-term relationship with you.

We are a local business that depends on positive word-of-mouth for business and would greatly appreciate it if you would recommend our business to your friends and neighbors. 

Thank you for choosing (NAME OF BUSINESS).



Or on an invoice…

We aim to please you!  If you are not entirely delighted with your service from us, please call us so we can discuss any issues you may have.  If you are satisfied, we invite you to add brief comments to our listing. Thank you!

Or an email….

Subject line: Thank you for letting us serve you

Body copy: Thank you for trusting us with your business.  If you were satisfied with our service, we’d greatly appreciate if you could take a moment and add some brief comments to our listing at xxxxx.  So much of our business depends on positive word-of-mouth!  Thank you.

Getting customer reviews is a great way to promote your business and get more customers through your doors.