Edward Bernays is said to be the man who invented modern propaganda (he was the American nephew of Sigmund Freud). During
WWI, he was one of a group of influential liberals who mounted a
secret government campaign to persuade reluctant Americans to send an
army to the bloodbath in Europe. In his book, Propaganda, published in
1928, Bernays wrote that the “intelligent manipulation of the
organized habits and opinions of the masses was an important element
in democratic society” and that the manipulators “constitute an
invisible government which is the true ruling power in our country.”
Instead of propaganda, he coined the euphemism “public relations.”
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