When you plan to do business online, a lot of people will think that
you only plan to sell tangible products that can be delivered by
couriers. However, online businesses are established not just to sell
physical products, but digital products as well.

Business owners who wish to sell physical products on their site will
have to work hard at setting up their website. You have to make your
products really appealing to visitors by using photos and great
product descriptions. Your site has to be easy to use and should have
features like landing pages and shopping carts or baskets. However,
when it comes to selling digital products, the process is different.

When customers buy digital products, they can either receive them
through mail or by directly downloading. A lot of businesses prefer to
have their customers download their products as it is more convenient
for them and for the buyer. Merchants don’t need to keep an inventory
so it makes things very easy for them.

With the plethora of predators in the internet, it is so easy to get
scammed. So here are some tips to help you secure your business from
these shady individuals.

Methods of Payment

E-payment is still a big issue among business owners who offer digital
products. Since customers pay upon purchase just like they do for
physical products, then you have to make sure that they are
legitimate. Before you can accept credit card payments in your site,
make sure that you have the following accounts:

– Merchant Bank Account

– Payment Gateway Account

– Internet Merchant Account

A proof of payment is important for your records as well as for your
customer just in case something goes wrong with the downloading
process. Credit card companies can still do chargebacks even for
purchase of digital products.

Nowadays, a lot of buyers prefer to make use of a third party payment
option or a P2P transaction. PayPal is a popular example for this type
of transaction. To open an account with PayPal, buyers or merchants
need to have an email address that they can link with the account.
They also need to have a bank account that will be used for
verification purposes.

So if your customers wish to use this payment option, all they have to
do is to enter their email address and they will be directed to their
account in PayPal. They will click on an option to verify that they
want to make payment using their PayPal account. When they have
completed the transaction, they will be will directed back to your
site to wait for confirmation.

Delivering Digital Products to Your Customers

All your digital products can be stored in your site. The directory
containing your products should be protected by a strong password to
prevent the public from gaining access to it easily. As soon as your
customers make payment, they will receive a link to the product that
they have purchased, and a login ID and a password. Advise your
customers to keep the link to themselves.

If you think that doing it this way is tedious, then you can make use
of digital download systems that can make your business easier for
you. These companies can help you with everything you need to do in
selling your digital products. PayLoadz and ClickBank are just two of
the many companies that offer this type of service.

Digital products are the in thing right now. If you want to earn big
bucks set up a digital products business as the overhead cost will
just be minimal. Try to find a system that will make it easy for you
to deliver your products to your customers and for them to pay you for
your products.

Jack Heape is an online marketer with over 25 years experience in
media, sales, and marketing. He specializes in assisting local
companies establish an online presence through his company LinkLocal. Jack is the
author of several ebooks and numerous articles. Visit his website for
more information on local internet marketing services.